| FOR IMMEDIATE RELEASE | |
| April 28, 2004 | |
| Save for college while you shop at Baby Depot | |
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It's never too early to plan for a child's education
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Burlington, NJ - Baby Depot at Burlington Coat Factory joins the family of retail partners helping consumers save for college with futuretrustTM. Futuretrust is a MasterCard linked college savings program enabling consumers to earn college rebates on their everyday purchases. All members earn 1% of their purchase amount toward their college savings plan every time they make a purchase with the futuretrust MasterCard. Participants who shop at Baby Depot with the futuretrust MasterCard will earn an additional 2% of all Baby Depot purchases for their college savings plan. Everyone interested in preparing for a child's education can participate - parents, grandparents, and friends. Rebates from the futuretrust program go into registered 529 tax-free accounts which are applicable throughout the country for any qualified school expense at any accredited college, university, graduate, trade, or vocational school. More information and sign ups are available at www.futuretrust.com and at 1-888-trust68. Futuretrust is a division of Mothers Work, Inc., the nation's leading maternity apparel retailer.* "We are excited to partner with Mothers Work to give families a great 'jump' on college savings, where a total of 3% of Baby Depot purchases are contributed toward their college savings plan. This is an outstanding opportunity to save through the convenience of everyday purchases at Baby Depot," said Mark Nesci, Chief Operating Officer of Burlington Coat Factory. Baby Depot, a national baby product retailer, offers infant and toddler apparel, furniture, strollers, carseats, and accessories. Baby Depot also operates an online store, www.babydepot.com, and a computerized baby registry. Baby Depot can be found in 291 locations across the country. Burlington Coat Factory is a national retailer offering clothing, footwear, and accessories for the entire family, Baby Depot and Luxury Linens, a home décor department. The company, founded and incorporated in 1972, owns and operates over 340 stores, including subsidiaries, nationwide. The company has been publicly traded since 1983, and is presently traded on the New York Stock Exchange under the symbol "BCF." Burlington Coat Factory can be found online at www.coat.com. Statements made in this press release that are forward-looking (within the meaning of the Private Securities Litigation Reform Act of 1995) are not historical facts and involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: general economic conditions; consumer demand; consumer preferences; weather patterns; competitive factors, including pricing and promotional activities of major competitors; the availability of desirable store locations on suitable terms; the availability, selection and purchasing of attractive merchandise on favorable terms; import risks; the Company's ability to control costs and expenses; unforeseen computer related problems; any unforeseen material loss or casualty; the effect of inflation; and other factors the may be described in the company's filings with the Securities and Exchange Commission. The Company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied will not be realized. | |
| *Statement derived from the Annual Report on Form 10-K of Mothers Work, Inc. for the fiscal year ended September 30, 2003 as filed with the U.S. Securities and Exchange Commission on December 24, 2003. | |
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