Burlington, NJ - Burlington Coat Factory's commercial "Lot's More Winter" scored highest on Intermedia Advertising Group's (IAG) Brand Recall Index scale for the week of January 6 - 19, 2003. Advertising Age magazine also recognized the commercial as the "Week's Most Remembered Spot" in its January 27 issue.

"Lots More Winter" reminds viewers that all animals, including people, need warm coats for winter. The commercial opens with images of polar bears in the snow, before cutting to a shivering man in a bathrobe who has locked himself out of the house. The moral of the story: Burlington Coat Factory can fill in for Mother Nature when the weather's cold and you need a coat.

Burlington Coat Factory's commercials have been gaining attention since the addition of an internal Creative Department, which supports the efforts of its longtime advertising agency, Scheer Advertising. The company's commercial "Coat Check" was also among the Top 10 Most Effective Advertisements for a designated period in October 2002, according to IAG. Says Susan Quinn, Director of Marketing & Advertising at Burlington Coat Factory about the company's recent advertising efforts, "We're trying to deliver our message - quality merchandise at significant savings - with humor and style, and it seems to be resonating with consumers."

The Brand Recall Index scale ranks the efficacy of new commercials based on viewers' ability to recall the ads and their brands or merchandise. The Intermedia Advertising Group considers all new ads airing on ABC, NBC, CBS, FOX, WB, and UPN during primetime if they meet certain criteria including a sample size greater than 200, an air date during the specified consideration period. The Intermedia Advertising Group offers services to help companies monitor their ad performance and media buy efficacy.

Burlington Coat Factory is one of the nation's leading off-price retailer of first quality apparel, shoes and accessories for the entire family, linens and home décor, and baby clothing and merchandise. Burlington Coat Factory operates over 320 stores, including subsidiaries, in 42 states.